2022
Product Designer
This is a side project I created from scratch alongside 3 friends. Currently working and helping small NGOs with low visibility to achieve their fundraising objectives. We are a team of 4 people who do this just to help.
Coral's vision is to put technology at the service of organizations that struggle for just causes and support them in building a better society.
Our mission to provide a channel to support their fundraising.Coral comes to reinvent the way we collaborate to improve the world 🌱.
I usually start a branding project with a random word exercise that helps me to turn concepts into shapes.
Next, I hand-draw these shapes, select and improve those that are most interesting. I use an iPad and Procreate to refine the sketches. Finally I vectorize this in Adobe Illustrator.
Normally I create a small brand guidelines that contains at least a color palette and a brand typography.
The first step to give an identity to the product was to create a user interface library. I selected a color palette and a font to give Coral a unique appearance.
I have selected green as the primary color and dark grey for texts.
The typeface Los Feliz, combined with Inter, provides contrast.
The final result is a clean interface with a lot of personality.
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